MSU Secchia Center
Red Pigeon recently managed a mobile marketing campaign for Michigan State University's College of Human Medicine. Shown are examples of the print collateral we created for the campaign, including a custom QR code and Microsoft Tag, each linking to a custom-built mobile-optimized website designed for the campaign. Red Pigeon also created one of the videos included on the site.
Rapid Growth is an online news magazine focused on the West Michigan region. We at Red Pigeon feel that Rapid Growth stands for the same things we do, and Rapid Growth has a tech-savvy readership that we felt would readily embrace the possibilities offered by QR code technology.
We are Rapid Growth's QR code experts. Every week since August 2010 we have created a QR code for one of Rapid Growth's featured articles. Here are some of those articles with their associated QR codes:
Using technology from Red Pigeon Labs, we were able to create a single seamless experience for the art-going audience at two separate venues. We also helped free the artists' message using the power of QR technology and the mobile web.
For more about our work with SiTE:LAB, please visit redpigeon.mobi/sitelab
Zondervan Publishing is perhaps the largest Christian publisher on the planet, and just happens to be located in Grand Rapids. In late 2010 Zondervan reached out to Red Pigeon for our expertise in QR code technology, asking how it could be used in one of their updated re-printings. Zondervan was impressed by our knowledge and our ability to work with them and deliver our solution quickly.
It wasn't until after we were awarded the top-secret project that we learned our work would be featured in the second-best selling Christan book ever: Pastor Rick Warren's The Purpose-Driven Life. (Just to clarify, number one on that list is the Bible.) On the first page of each of the 40 chapters is a custom-designed QR code—built and tested by Red Pigeon.
Click here to see a sample chapter, complete with QR code.
TEDx Grand Rapids, inspired by the world-renowned TED events, is bringing innovative thinkers and doers together on May 12, 2011 at the Grand Rapids Civic Theater for INNOVATE X. Speakers from around the nation and attendees from West Michigan and the Midwest will experience exhilarating speeches, inspiring performances, and transformative conversations.
Shortly after speaker selections were completed, Red Pigeon once again offered up a supporting hand, this time by utilizing our core competencies of QR code design and mobile web development. Red Pigeon created the mobile website for TEDxGrandRapids and deployed TEDxGrandRapids QR codes before and during the event.
You can check out the TEDxGrandRapids mobile site by clicking here.
Mobile Monday Detroit
Mobile Monday is an international mobile technology group - an open community platform of mobile industry visionaries, developers, and influential individuals fostering brand-neutral cooperation and cross-border P2P business opportunities through live networking events to demo products, share ideas, and discuss trends from both local and global markets. The group currently has two chapters in Michigan: Detroit and Ann Arbor.
In February 2011 Red Pigeon co-founder Doug was asked to speak to a roomfull of mobile technology experts and marketers at Compuware HQ in downtown Detroit. The topic: QR code and mobile web technology. In addition to a relatively humorous talk, Doug wrote a white paper called 5 x W & H on QR Codes, exploring the current and future state of QR code technology in the United States.
To visit the mobile site Red Pigeon created for this event, scan or click the QR code above.